As another season quickly (and sadly) comes to an end, Target is helping Canadians deal with the end-of-summer blues with one-day beach party events.
The discount retailer, which will make its Canadian debut next year with 125 stores, is hosting a party at beaches in Ontario, British Columbia and Alberta this weekend for what it’s calling “Target Bullseye Beaches.”
At the event, visitors will have the opportunity to play summer-related activities like volleyball and take part in sandcastle competitions. Those looking to take it easy can do so in Target’s shaded lounge or beach shop.
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Target is known for its one-day, event based marketing efforts. In February, the chain gave future “guests” (what Target calls its customers) a taste of the discount retailer’s brand promise: expect more, pay less with a pop-up store in downtown Toronto.
The store featured the most recent limited-edition collection from well-known designer Jason Wu, who was on-hand for the event. Prices for the collection ranged from $10 to $45, with all proceeds donated to the United Way of Toronto.
