MTLFashion

Target to showcase fall trends during Montreal fashion event

On-site work and fashion show bolsters already-strong Quebec presence

Target continues to live up to its reputation as a retailer dedicated to fashionable finds as it prepares to strut the catwalk at the 2014 Montreal Fashion and Design Festival later this month.

The cheap-chic retailer will have on-site presence during the three-day festival in addition to an outdoor fashion show the evening of August 21, with models showcasing fall fashion.

In a release, Livia Zufferli, vice-president, marketing at Target Canada said the retailer has developed strong bonds with the local fashion industry in Quebec.

“The [Montreal Fashion and Design Festival] is a great fit for Target, it’s about celebrating great designs and making them accessible to the public,” she said.

Target isn’t new to the Quebec fashion scene. The retailer partnered with Montreal Fashion Week in 2012, a year before it opened the doors to its Canadian locations, to help drive home its commitment to design and fashion.

It also brought Montreal designer Melissa Nepton’s 60s-inspired collection specifically to Quebec stores in December. Nepton was the winner of the Target Emerging Designer Award in 2013.

Target opened its first locations in Quebec last fall.

Brands Articles

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs

Metrolinx launches public education campaign

New campaign from Grey intends to drive awareness of approximately 500 projects