TD Bank’s grumpy old men are headed to the Super Bowl.
The Toronto-based bank will make its first ever appearance in a Super Bowl telecast this weekend with a 30-second spot promoting new Sunday banking hours at more than 300 of its branches.
The ad will appear twice during the CTV/RDS broadcast of Super Bowl XLV, first during the halftime show and again between the second and third quarter.
Created by TD’s agency of record DraftFCB, the spot features the bank’s “grumpy old men.”
The black and white spot opens with the two men sitting on a bench when one looks quizzically at his watch and begins tapping its face. “I think my watch is broken. What day do you have on your watch?” he asks his counterpart. When the man responds that it’s Sunday, he fires back “It can’t be Sunday–the bank is open.”
After the camera perspective changes to show a customer exiting the bank, the second man says “Yeah–you’re right!” leading both to start frantically shaking their wrists.
CTV said Friday that this year’s Super Bowl telecast is largely sold out. Both Labatt and Hyundai have returned as major sponsors for this year’s game, joined by both Nissan and Chevrolet.
Meanwhile, Walt Disney Studios Motion Pictures Canada is using the Super Bowl pre-show broadcast to serve up previews of three upcoming features: Pirates of the Caribbean: On Stranger Tides; Cars 2 and I Am Number Four.
The preview consists of a two-minute sneak peek featuring Cars 2 and I Am Number Four during the pre-show, while a two-minute preview of Pirates of the Caribbean: On Stranger Tides–90 seconds longer than the preview being shown in the U.S.–will air immediately prior to the start of the game at 5:58 p.m.
Last year’s Super Bowl telecast was the most watched in Canadian TV history, with a combined 6 million viewers split between CTV and RDS.
