Telus is using the butterfly as its latest critter to represent the freedom of wireless communication for small- to medium-size businesses.
The effort from Toronto agency Cundari is in support of the telecom’s Business Solutions offering, and includes magnetized butterflies that have been placed on large boards in Toronto office towers.
Each butterfly comes with a tag that drives the target audience to TelusTalkBusiness.com, where they can read an article by communications expert Roberta Fox on how to choose a wireless carrier.
The overall objective is to “approach small and medium businesses to start a conversation with them to let them know what Telus can do to help expand their business,” said Joe Donaldson, group account director, Cundari.
Each board contains 300 to 500 butterflies. The first installation went up on Friday. All of the butterflies were gone within the first couple of hours, said Donaldson.
Two more installations will be built this week at different locations, and the boards will be replenished two or three more times, said Donaldson.
Media Experts handled the media buy.
Note: This story was originally slated to appear this morning in Marketing Daily AM. We apologize for the confusion.
