The most watched ad on YouTube this year? In Canada, it was TD’s “Sometimes you just want to say thank you” spot; part of the bank’s over-arching effort this year to give back to its customers.
While many international ads round out Google’s list of the top 10 most-watched ads on YouTube, the Canadian-made spot (by Diamond Integrated Marketing, Leo Burnett and H+K Strategies) takes the number one spot.
What does the list say about advertising? For one, transplanting a 30-second ad from TV isn’t what resonates with Canadians online. The average length of a video on the top ten is a whopping 2:39. Google identified several other takeaways based on how the ads placed, including:
- Challenging social norms can make for powerful marketing (Always “Like A girl”)
- Storytelling sequels can work (Evian‘s “Spider-Man: The Amazing Baby & Me 2” made the top 10)
- Partners help with distribution (Buzzfeed and Purina).
Here’s the full list:
TD: Sometimes you just want to say thank you
Creative Agency: Diamond and Leo Burnett
Media Agency: Starcom
Budweiser: Puppy Love (Super Bowl XLVIII Commercial)
Creative Agency: Anomaly
Media Agency: Bush Media Group
Always: #LikeAGirl
Creative Agency: Leo Burnett
Media Agency: SMG
Tatia PIlieva: First Kiss
Creative Agency: Tatia Pilieva
Media Agency: none
Dove: Patches
Creative Agency: Ogilvy & Mather
Media Agency: Mindshare
Turkish Airlines: Drogba vs. Messi: #EpicFood (Full length version)
Creative Agency: Crispin Porter Bogusky
Media Agency: Starcom
Save the Children UK: Most Shocking Second a Day video
Creative Agency: Don’t Panic
Media Agency: none
Evian: Spider-Man: The Amazing Baby & Me 2
Creative Agency: BETC Digital
Media Agency: MEC
Purina: Deer Kitten (Buzzfeed)
Creative Agency: BuzzFeed
Media Agency: none
American Greetings: World’s Toughest Job
Creative Agency: Mullen
