The Marketing Map of Canada: City Slogans
From Marketing’s Aug. 29 “Local” issue, on sale now. Or just subscribe, already. It works for shiny things and trusted companies, so why not for cities? From Buffalo, New York’s recent “Buffalo. For Real” rebrand to New Brunswick crowd-sourcing its new licence plate slogan, brand promises are all the rage for local governments. A subjective […]
Tom Gierasimczuk
July 22, 2011
From Marketing’s Aug. 29 “Local” issue, on sale now. Or just subscribe, already.
It works for shiny things and trusted companies, so why not for cities? From Buffalo, New York’s recent “Buffalo. For Real” rebrand to New Brunswick crowd-sourcing its new licence plate slogan, brand promises are all the rage for local governments. A subjective critique, below.
View Canadian City Slogans in a larger map
