The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Apple says 33 million iTunes account holders have accessed U2′s free album.

The company issued a statement Monday from senior vice-president Eddy Cue with the first usage numbers for the surprise Songs of Freedom release by the company. Apple gave the album to 500 million iTunes account holders last week during the company’s iPhone 6 unveiling news conference.

Cue called the number record-breaking, but did not elaborate. The figure includes customers who downloaded the album from their iCloud account, streamed it or used iTunes’ radio player to hear it.

However, some iPhone users are not happy that the album was automatically added to their iTunes music library. In response, Apple is releasing a special tool that lets people remove the album from their collections.

U2 played at an Apple event last week that included the unveiling of the iPhone maker’s new smartwatch and updated iPhone models.

While it was already possible to delete the album, Apple’s tool makes it possible in one step.

Apple paid the Irish rock band for a five-week exclusive window during which the album is only available to its customers. Songs of Innocence will be released Oct. 14 to the general public.

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs