Looking to beef up your mojo this holiday season? Burger King Corp. may have just the thing.
The home of the Whopper has launched a new men’s body spray called “Flame.” Burger King describes the spray as “the scent of seduction with a hint of flame-broiled meat.” The fragrance is on sale at New York City retailer Ricky’s NYC in stores and online for a limited time for $3.99.
The fast food company is marketing the product through a website, FireMeetsDesire.com, featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed as to not offend.
The marketing ploy is the latest in a string of viral ad campaigns by the company.
Burger King is also in the midst of its “Whopper Virgins” campaign that features a taste test with fast-food “virgins” pitting the Whopper against McDonald’s Big Mac.
