1. CP+B Toronto gets new president, creative leadership
Crispin Porter + Bogusky‘s Toronto office has new strategic and creative leadership. Subtej Nijjar has been named president, taking over for the departing Shelley Brown.
2. Rethink wins Molson Canadian, Rickard’s
Rethink has been awarded agency of record status for Molson Coors Canada‘s Canadian and Rickards brands, concluding a review Marketing first reported on in September.
3. What the digital restructuring at Postmedia means
Three senior executives steering Postmedia Network Canada’s digital strategy and products are out following a restructuring.
4. Newfoundland bra shop launches horrific campaign
St. John’s bra boutique The Boobie Trap has launched its first media advertising campaign, an initiative that highlights the horrors faced by women who wear the wrong bra size.
5. Older Canadians embracing social networking
Older Canadians are increasingly following their younger counterparts into the world of social media, with Facebook by far the most popular way to network, a new poll suggests.
