1. Salt Spring Coffee gives customers a lift through social media
The Vancouver-based Salt Spring Coffee Company has launched #NeedALift, a social media campaign that reaches out to consumers who appear to be having a bad day.
2. Watch This: McDonald’s offers cold, hard cash… if you can get to it
This ice sculpture project (developed by Cossette‘s Vancouver team) embedded 4,000 loonies inside 8,000 lbs. of ice so passersby could take turns chipping at the installation.
3. Canada’s most trusted brands in 2011
Many organizations consider their greatest asset to be their good name and work tirelessly to build a “bank of goodwill” they can borrow from in the case of a PR crisis. Toyota and Maple Leaf Foods, for instance, had already built a foundation of trust when massive product recalls hit. These companies worked diligently over the past year, addressing their issues head-on to regain consumer confidence.
4. Secret shoppers to rate government services at outlets across Canada
Bureaucrats be warned: that person with a lost wallet or passport application might be a plant.
