1. Centraide’s revealing new anti-poverty campaign
Centraide, the Quebec chapter of the United Way, recruited homegrown celebrities to bare all for a new multiplatform advertising campaign from Publicis Montréal that helps demonstrate that “underneath, we are all the same.”
2. Kestin and Vonk to leave the agency business
Janet Kestin and Nancy Vonk are leaving Ogilvy & Mather Toronto to launch a new, independent professional development business called Swim.
3. Ads You Must See
(Sept. 2, 2011)
4. Comment: The death of green has been greatly exaggerated
Sustainability at the core of a brand’s purpose matters more than ever. We’re all interested in a more sustainable world. But not when we’re buying detergent. Or a car. Or coffee. If that seems a bit obvious, thank hindsight. A few years ago, many marketers – myself included – saw ethical consumption as the trend redefining business.
5. Ontario genomics institute fights for awareness
The Ontario Genomics Institute (OGI) is taking the fight to some of humankind’s deadliest enemies in its first-ever consumer marketing campaign.
