1. Floform’s kitchen party contest
Acknowledging the fundamental role that kitchens play in home entertaining, Winnipeg-based kitchen counter experts Floform Countertops have launched the “Kitchen Party Contest.”
2. Von Finckenstein won’t be back in 2012
The head of Canada’s broadcast regulator won’t be re-appointed to the post.
3. Watch This: Metro’s lofty ‘merci’
Canadian grocery giant Metro Inc. has launched a new Quebec-based television commercial in support of its Metro & Moi rewards program that launched last year.
4. Watch This: Saving for your accident-prone teen
First Calgary Financial, Alberta’s second largest credit union, has launched a television commercial to promote its 100% guaranteed deposits for those looking to invest.
5. Your brand’s reputation is not a sprint
Companies with a strong reputation can usually weather a crisis by demonstrating they are restoring their customers’ confidence. Through good messaging and actions, many companies can regain the reputation that they once had. Toyota is the most recent example of a rebuilt reputation in Canada. After slipping last year and continuing to slip as the year went on, they seem to have turned the corner and are heading back in the right direction.
