1. Newfoundland bra shop launches horrific campaign
St. John’s bra boutique The Boobie Trap has launched its first media advertising campaign, an initiative that highlights the horrors faced by women who wear the wrong bra size.
2. Canadians like online video, but marketers slow to deliver it: IAB study
Canadians are the global leaders when it comes to online video consumption, but a new report from video advertising network BrightRoll Canada and the Interactive Advertising Bureau of Canada (IAB) indicates a significant gap between consumption and marketer investment in digital video.
3. Watch This: Twist Image gets ghoulish with flash mob
With all that Halloween candy you stole from younger folks in your life still sitting in your gut, we wanted to share this fun footage from a flash mob Twist Image put together on Halloween.
4. The Bay, RBC renew Olympic sponsorships
Long-time Olympic supporters RBC and Hudson’s Bay Company are the first premier national brands to renew their sponsorship commitment to Canada’s Olympic Team beyond the London 2012 Olympic Games.
