1. Rethink promotes Hegan to national role
A week after announcing that it is now the agency of record for Molson Coors Canada’s Canadian and Rickards brands, Rethink has made a pair of senior management appointments at its Toronto office.
2. Klout founder outlines his future challenges
Klout score may be about ego for bloggers, but the company’s founder concedes his social media measurement service faces challenges articulating its value to brands and the marketing community.
3. McDonald’s goes big with McCafé launch
McDonald’s Canada’s bean counters saw considerable upside in the premium coffee market, but are Canadian coffee drinkers really ready to embrace the McMocha?
4. Look At This: DDB and Historica Dominion remember
DDB Canada has created this appropriately simple print ad for the Historica Dominion Institute‘s Memory Project.
5. The Hive powers new Reebok hockey stick
Reebok Hockey is running a 30-second spot that relies on a mixture of created and stock footage to demonstrate the power of its new high-end Ai9 composite hockey stick.
