More than 75 brands are taking part in the fifth edition of George Stroumboulopoulos‘ “Made In Canada” lounge, held on-site at CBC‘s Toronto headquarters during the Toronto International Film Festival (TIFF).
Big name brands like Canadian Tire, Tim Hortons, Canada Goose and Trivial Pursuit are among those gifting products to George Stroumboulopoulos Tonight guests and audience members during TIFF, as are a slew of small businesses and upstart brands like the furniture designers Brothers Dressler and Toronto’s Drake Hotel.
The lounge, designed to introduce visiting celebrities to home grown brands, launched with a media preview on Tuesday and will continue through the end of TIFF on Sept. 16. All of Stroumboulopoulos’ guests during the festival will be invited to sample products from the lounge, including coats, toques, beauty products, home decor and food.
Celebrities such as Drew Barrymore, Michael Douglas, David Spade and Olivia Wilde have visited previous iterations of the lounge.
The CBC is also hosting a contest on Strombo.com that gives consumers the chance to win a selection of products from the lounge. The initiative coincides with the new season of CBC’s George Stroumboulopoulos Tonight, which begins airing Sept. 16.
Read more of our ongoing coverage of Toronto International Film Festival sponsorships and activations at MarketingMag.ca’s TIFF Sponsor Spotlight
