Tim Hortons is showing Canadians that nothing “chills” like an Iced Capp in a national campaign promoting the frozen coffee beverage.
In a campaign created by long-time creative agency JWT, the coffee shop is promoting its popular frozen beverage through two 15-second TV spots, radio, in-store digital media boards and online at TimHortons.com.
“Tim Hortons Ice Cappuccino has been in market for 10 years and we wanted to tap into its iconic status as the summer beverage of choice for so many Canadians,” said Andrea Hughes, brand manager, beverages, Tim Hortons Inc.
One commercial entitled “Tan,” shows a shirtless man walking into his kitchen after apparently lying in the sun for some time. His wife looks at her husband in disbelief and says, “Wow.”
The camera pans down his body to reveal the outline of an Iced Capp cup on his stomach.
“We wanted to capture how the Iced Capp is so relaxing that people get lost in the moment and time seems to slow down,” said Hughes.
The second spot shows a sweaty man sitting in his house, in front of a fan. He looks out to the backyard where his girlfriend is sitting in the summer sun, enjoying an Iced Capp. He’s in such a rush to go outside and join her, that he forgets to open the sliding glass patio door, and walks right into it.
“It’s about temptation and desire, that realization that when you’re just beat-down, dying hot, you’ll jump at a cool, deep-down smooth Iced Cappuccino,” said Hughes.
Both spots end with the voiceover: “Nothing chills like it. Tim Hortons Iced Cap, just $1.89.”
The campaign runs intermittently throughout the spring and summer, with Excelerator Media handling the buy.
