Tim Hortons is celebrating the start of summer with its new Chill to Win promotion, which offers Canadians who purchase any sized Iced Capp the chance to win thousands of hourly prizes, including Coleman beach kits, digital cameras, daily prizes of $1,000, and one of ten $10,000 pre-paid MasterCard grand prizes.
Chill To Win packaging
Janna MacMullin, category brand manager at Tim Hortons, said the contest is not an extension of Tim’s popular Roll Up The Rim contest, but rather a way to reward and celebrate its many loyal Iced Capp customers with a “fun summer contest.”
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Consumers will find a PIN code under a tab located on the side of their Iced Capp cup. Then can then visit a dedicated website to enter their code and find out if they’re eligible to win one of the hourly prizes. The code is also automatically entered into a daily draw for $1,000, along with 10 grand prize draws for a $10,000 pre-paid MasterCard.
Aside from in-store promotion, the contest’s campaign includes TV and radio spots, online ads and out-of-home advertising such as billboards and TSA’s, MacMullin said. Tim’s is also engaging consumers on Facebook, Twitter and Instagram.
Tim’s worked with agency of record JWT on the television spots, and OgilvyOne handled the digital advertising.
Pigeon designed the custom Iced Capp packaging, and Thrillworks built the back end of the website.
The contest runs until June 30.
