Have trouble remembering how your friends and co-workers take their coffee? Well now there’s an app for that.
Tim Hortons has launched a web-based application called TimmyRun that allows users to take orders for up to 20 people. The order list can be printed or e-mailed.
“Most of us have taken part in a Timmy run before, either as a volunteer runner or a recipient,” said Glenn Hollis, vice-president of brand marketing and advertising at Tim Hortons, in a release.
“The new TimmyRun is just the thing to make coffee runs easier and more convenient,” he said. “In fact, it may even encourage more people to step-up and volunteer for a run or surprise their friends or colleagues altogether and brighten their day.”
To start, users must create a profile at TimmyRun.com where they can also customize two beverages of their choice and form a group consisting of their friends or co-workers. Each member is asked to share their order with the group.
When someone starts a TimmyRun, everyone in the group is notified via e-mail and asked to opt-in within a certain period of time. When time is up, the runner is notified of everyone’s order, which is combined into one list.
Alexandra Cygal, manager, public affairs at Tim Hortons, said the coffee chain is supporting the app through its own digital assets, including TimHortons.com, Facebook, Twitter and through ads on its TimmyMe mobile app.
Cygal said Henderson Bas, the coffee shop’s former digital agency, first presented the idea for the application a few years ago. Ogilvy One recently replaced Henderson Bas on the account.
The application was built with help from Thrillworks and IBM, she said.
