When it comes to the environment and green products, most Canadians are waving a green flag with one hand while the other is gripping their wallet.
A new national indexed survey commissioned by Cascades about attitudes and actions towards the environment reveals the majority of Canadians incorporate simple green actions into their daily lives, yet not many will pay more for environmentally friendly products.
Survey by: Leger Marketing for Cascades
Methodology: online survey of 1,047 English and French-speaking Canadians between 18 and 64 conducted March 22-28.
Key findings:
• 90% of Canadians claim to limit their use of electricity; 89% recycle.
• only 37% are willing to pay extra for products that are more environmentally friendly.
• 73% of Canadians say eco-friendly statements like “ecological footprint” and “sustainable development” are important when they select a product when out shopping.
• 60% are greatly or somewhat influenced by the environmental steps taken by a manufacturer or merchant in their decision to buy or not buy a product.
• 45% of Canadians are tired of being lectured to by environmentalists (down from 52% in 2010); the Prairie provinces are by far the most mistrustful of various environmental claims.
• 25% believe British Columbia is the most ecologically responsible province; barely 7% of Canadians voted for Quebec.
• 20% of Saskatchewan residents believe global warming is actually good for Canada.
To download the survey findings from the third annual Cascades Index Survey, click here.
