The Creative Group has released the results from its Hiring Index survey charting expected hiring patterns for full-time positions for 2012.
The majority of respondents (68%) expected little or no change in staffing levels next year, while 6% said they expected to lay staff off. More than 20% of those surveyed expect to hire staff early in the year.
Survey by: The Creative Group
Methodology: Approximately 200 phone interviews with marketing executives at companies with 100+ employees, and approximately 50 from companies with 20+ employees
Key Findings
• 21% said they plan to add full-time staff in the next three months
• 54% of respondents said it has become challenging to find skilled creative professionals
• 82% of marketing and advertising executives said they were confident in their Q1 growth prospects
Top Five projected hiring areas
•Web design/production (29%)
•Public relations (23%)
•Social media (23%)
•Brand/product management (21%)
•Account services (20%)
