The year-old Toronto Jewish deli Caplansky’s Delicatessen has provided many fine meals to staff at Bensimon Byrne, and as a thank you, one of its creative teams has created a series of in-house posters.
The posters bear lines such as “It’s firstborn-sacrificin’ good!” and “Leper, Shmeper. Let’s see Jesus cure a salami” above the deli’s logo and a tag line: “The Temple of Mmmmmm.”
Michael Takasaki, copywriter, and Glen D’Souza, art director, created the posters with creative director David Rosenberg providing a “Jewish gut check” on their concepts.
“We’re big fans of [deli owner] Zane Caplansky,” said Takasaki. “The first time we went there, we said we had to do some work for him.”
Each poster is designed in the style of a traditional Jewish wedding contract called a ketubah. Illustrations from agency designer Geoff Donovan show hanging meats, mustard bottles and Caplansky himself, who cures his own meat.
The posters were created pro-bono, though Takasaki jokingly claimed to being “paid in meat and sandwiches.”
