Using the pride flag as a colour palette and the Sochi Winter Games as a launch platform, Toronto copywriter Brahm Finkelstein‘s Pride Dolls are both a fundraising initiative and a protest against Russia’s infamous “gay propaganda” laws that have earned international criticism in the lead up to the Winter Olympics.
Finkelstein, a freelancer who has worked for agencies such as Cundari and DraftFCB, said in a release that Russia’s law is “a dehumanizing violation of our basic human rights, and as the host country to the 2014 Olympics, it’s also a direct violation of principal 6 of the Olympic charter.” Principal 6 bans any discrimination of athletes at the Games.
Designed in partnership with Italian artist Danilo Santino and Canadian designer Omar Morrison, the hand-painted matryoshka or “nesting dolls” are available for $30 at PrideDolls.com to benefit the Gay and Lesbian International Sport Association
“I wanted to keep a clean and minimalist design” said Finkelstein, “so that the individuality and personality of each one shines through.”
