To help ring in the holidays, Toshiba Canada and Crispin Porter + Bogusky Canada this week launched a new website called MyChannel, which allows users to upload videos and images that can be shared with friends and family in real-time on their TVs.
Users can upload music, videos and images to share and MyChannel will cut the content together to create an original web video. The video can be viewed simultaneously with family and friends no matter where they are in the world.
While similar customizable options are available on YouTube, Subtej Nijjar, CP+B Canada director of cultural and business insights, said that Toshiba’s DLNA (Digital Living Network Alliance) TVs take it to another level.
“Instead of limiting that user-created content to a single screen–often the computer or mobile device–this allows you to integrate all the screens together,” said Nijjar. “The content on your computer or hard drive is able to be shared in the family room, in the best viewing environment, which is the largest screen possible. [The campaign] is less about selling the DLNA technology and more about selling the experience the technology allows consumers to have.”
CP+B Canada created a series of MTV-like TV spots to show how to use DLNA TVs and the MyChannel site. Launched two weeks ago, the spots run until the end of December.
Toshiba is also offering MyChannel users the chance to win a 55-inch LED TV with DLNA and a Satellite A660 notebook computer featuring the Toshiba Media Controller on MyChannel.
