Lorne Craig, founder of the Vancouver-based sustainable marketing firm, Unicycle Creative, will practice what he preaches when he attends the Sustainable Brands Conference 2008, in Monterey, Cali.next week.
Craig will make the 2,800-km trek via Amtrak, a 26-hour train trip from Vancouver, which will emit approximately one-fifth the carbon emissions of air travel.
Craig hopes to “open up people’s eyes about traveling to business conferences in a more green way,” he said. He will be blogging about the conference at UnicycleCreative.com, (with a link available from Marketing’s StreetTalk blog at MarketingMag.ca).
The SB’08 conference focuses cutting edge thinking around sustainable innovation, problem solving and partnership development.
Over 85 industry leaders from companies like Best Buy, Kimpton Hotels, Nestlé, Hewlett-Packard, Timberland, Earthbound Farm, IMB and Seventh Generation will share their strategies for translating sustainability into revenue growth, improved customer and employee relations, and brand value.
SB’08 symposiums will cover:
• Market research from around the globe to help identify key trends;
• Business and brand strategies based on who’s innovating what and what’s winning in the marketplace;
• Case studies from companies sharing their sustainability challenges and solutions; and
• Tangible take home tactics to help attendees measure their company’s carbon footprint, engage customers and leverage social media.
Visitors to Craig’s blog have until the end of today to complete an online poll that would determine which presentations he would attend during the conference.
