Growth in U.S. retail sales slowed sharply in April as consumers eased up their spending after a busy March.
The Commerce Department said today that retail sales rose 0.4% last month, better than the 0.2% increase economists had expected, but far below the 2.1% surge in March. Excluding autos, retail sales were up 0.4%, matching expectations.
The overall gain marked the seventh straight monthly increase, offering hope that consumer spending will keep supporting the economy in the months ahead.
Consumer spending is closely watched because it accounts for 70% of economic activity. Consumer spending rose in the first three months of this year at the fastest pace in three years and economists are hoping that better news on employment will bolster spending in coming months.
The 0.4% rise in retail sales in March was led by a 6.9% surge in spending at hardware stores. Spending was also up at health and beauty shops and gasoline service stations. Most other categories either showed outright declines or smaller increases than in March, a month when shopping activity had been boosted by an earlier-than-usual Easter.
Auto sales managed a small 0.5% advance, much lower than the 6.7% surge in the previous month. Shoppers had rushed in March to take advantage of attractive sales incentives that were first offered by Toyota Motor Corp. in an attempt to counter adverse publicity from its safety recalls.
Sales at department stores fell by 1.5% and the broader category of general merchandise stores, which covers big retailers such as Walmart and Target, posted a 0.4% decline.
In addition to the impact from an earlier-than-usual Easter, retailers had to contend with cold and rainy weather in much of the country in April, which depressed sales of spring clothing. Demand at specialty clothing stores fell 1% in April after having jumped 2.6% in March.
The overall economy, as measured by the gross domestic product, grew at an annual rate of 3.2% with that gain led by the biggest advance in consumer spending in three years.
Economists worry spending could falter in the coming months without more growth in income, but there have been encouraging signs that job growth is picking up.
In April, payroll jobs grew by 290,000, the most in four years. Yet the unemployment rate rose to 9.9% as more people began or resumed job searches–a sign that many are feeling more optimistic about the labour market.
