As much as content is king, so too is execution. James Stewart, producer and director at Geneva Film Co., a Toronto-based shop that specializes in digital 3D for commercial purposes, says those executions can be even more effective thanks to the cool technologies agencies now have at their disposal – from gesture control and GPS to 3D TV and augmented reality.
Speaking at FFWD Advertising & Marketing Week, Stewart explained why marketers should be “hacking” existing technology rather than buying off the shelf.
Videography by Pam Lau.
