Virgin Mobile Canada is tapping into the volunteer vibe as it begins a program to reward subscribers who volunteer with at-risk and homeless youth.
Through the mobile provider’s Regeneration program, people who donate their time can earn rewards such as concert tickets and events across Canada – starting with the sold-out Katy Perry California Dreams tour.
Virgin is using technology from Los Angeles-based Causecast, which offers Volunteer Tracking and Rewards, a cause integration platform for nonprofits and brands that lets companies incorporate volunteer opportunities into their campaigns and digital media efforts. The technology enables potential volunteers to find opportunities in a specific area and to track their activities and earn rewards points while giving Virgin Mobile control over which nonprofits are supported and allowing the company to track the program’s impact.
So far, Regeneration has raised more than $800,000 for youth-serving agencies in Canada.
“Programs like this help engage youth to give back and learn more about the issues facing their generation. Causecast has made it easy to track and manage the volunteer efforts on a massive scale, giving us the ability to help more at-risk and homeless youth than we would have otherwise been able to impact through the Regeneration program,” said Andrew Bridge, director of brand and communications at Virgin, in announcing the effort.
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