Virgin Mobile Canada is all about the love. The discount wireless carrier has developed a Facebook app that allows users to “Love” pictures, statuses, pages or links, rather than just liking them.
The application, which launched today at Love.VirginMobile.ca, is part of a larger movement Virgin launched to encourage Facebook to add a “love” button permanently.
Virgin teamed with actress and singer Mandy Moore to help spread the word. Moore has been making the media rounds in Toronto including an appearance on CTV new channel CP24 earlier today.
“I don’t want to just like things on my profile but love them, especially things like comments from fans or news about my favourite artists,” said Moore, in a release.
In addition to downloading the app, visitors to Love.VirginMobile.ca can sign a petition to encourage the social networking site to add the “love” button. As of press time, more than 250 Facebook members including Mandy Moore and Virgin founder Richard Branson, had signed.
“At Virgin Mobile, we’re all about pushing the boundaries and trying to deliver to customers what they really want,” said Robert Blumenthal, president of Virgin Mobile Canada, in a release. “Facebook is one of the largest social media tools in the world, and we’re challenging them to be even better by letting people spread the love.”
For the first half million items “loved” on Facebook, Virgin Mobile will make a five cent donation to the Red Cross and relief efforts in Japan.
