To commemorate a charity event held on the slopes of Mont Tremblant in Quebec last month, Volkswagen Canada and communications agency Palm + Havas have created a series of personalized videos for sick children.
The three and a half-minute demonstration and promotional video features highlights from the December 2011 edition of the annual 24 Hours of Tremblant event, a 24-hour ski marathon to raise money for the Charles Bruneau Foundation, a charity for children with cancer.
English and French versions of the video show skiers in action as well as clips from video messages recorded by participants and directed at one of 25 children selected by the Foundation to receive personalized iPods. The iPods are engraved with the recipients’ names and include the pre-uploaded messages.
The words of support were recorded at the event inside a Volkswagen vehicle dubbed the “Wishwagen.”
Patrick Hotte, vice-president of strategy and brand integration at Palm + Havas, said the video can be accessed through the Facebook pages of both the agency and Volkswagen, as well as on YouTube.
“The video will most likely be used at the beginning of the campaign for ’24 Hours’ next year as well,” said Hotte.
Other sponsors of the 24 Hours of Tremblant event included Telus and Manulife Financial.
