Last year DraftFCB pulled a good bait-and-switch for its Union Hearing Aid Centre ad. I won’t describe it here lest I ruin the surprise of the latest iteration of the campaign.
As before, there’s a TV, online and radio buy. And, thanks to some annoying high-pitched noise emitters (that’s a technical term) placed near outdoor ads, there’s an OOH element this year too.
Agency: DraftFCB Toronto
Art Director: Jeff Hilts, Johnathan Hotts
Writers: Robin Heisey, Jeff Hilts
Creative directors: Robin Heisey, Jeff Hilts
Broadcast and online producers: Shandi Horovitch, Joan Digba, Monika Ghobrial
Production: Radar Post
Director: John Collucci
Editor: John Collucci
Music and sound: RMW Music
Account director: Cynthia Roach
