McDonald’s Canada will be in cinemas next week with this minute-long film from Cossette Toronto to promote the Egg McMuffin. The spot will subsequently appear on TV in September when the networks’ fall programing kicks in.
We’re not sure how much competition (if any) there is between Cossette and Tribal DDB at the moment, but this is a nice traditional-media response to Tribal’s Cannes/Marketing award-winning “Our Food. Your Questions” campaign.
Agency: Cossette
Senior art director: Kenneth Fothergill
Senior dopywriter: Peter Gardiner
Co-chief dreative Officer: David Daga
Broadcast producer: Colleen Floyd
