A fairly straight proposition here: it doesn’t take much to contribute to this charitable endeavour benefiting HIV/AIDS research. The work is from TBWA\Toronto and does a decent job of keeping its single-concept focus entertaining throughout its full 60 seconds.
Agency: TBWA\Toronto
Art director: Susie Lee
Copywriter: Jonah Flynn
Executive creative director: Allen Oke
Group account director: Erika Maginn
Production Company: Industry Films
Director: Jonathan Bensimon
Editing: School Editing
Audio House: Vapor Music
