Watch This: A touching way to warm up (Duracell)
There’s a lot of touching work out there for Duracell right now; “Trust Your Power” ran in the U.S. around the Super Bowl to rave reviews. But this out-of-home idea from Cossette actually involves a little bit of skin-to-skin contact. Agency: Cossette Toronto Art director: Lucyed Hernandez Copywriter: Dan Cummings Co-chief creative officers: Matt Litzinger, […]
Jeromy Lloyd
March 10, 2014
There’s a lot of touching work out there for Duracell right now; “Trust Your Power” ran in the U.S. around the Super Bowl to rave reviews. But this out-of-home idea from Cossette actually involves a little bit of skin-to-skin contact.
Agency: Cossette Toronto
Art director: Lucyed Hernandez
Copywriter: Dan Cummings
Co-chief creative officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
