Adidas’ new global campaign from Montreal-based Sid Lee broke this morning after teasing brand fans with a series of five-second clips.
The two-minute centerpiece video (which has a 60-second version as well) features a host of sponsored celebs who are familiar with the clothier’s previous campaigns – David Beckham and Katy Perry among others. Several individuals are then featured in their own two-minute video. Each one features the “all in” tag line.
Music for the centerpiece video is the new track “Civilization” from the band Justice.
