Trader Corporation tries to earn a little street cred for its AutoTrader.ca brand with a 30-second television commercial from DDB Canada.
This is the first work from the agency (see below for more) since taking over the account from Toronto agency John St. earlier this year. OMD Canada was selected to handle media planning and buying.
A release issued by DDB Canada last month stated that both agencies would be working together to help consumers recognize Auto Trader as “the No. 1 digital automotive destination in Canada” and not just printed automotive classifieds.
