British Columbia Lottery Corporation believes in second chances and is using a TV campaign made up of faux blooper reels to drive the point home. The spots, developed by DDB Canada, promote the “Poker Lotto” game that gives players the chance to win instantly at purchase, and again later in a nightly draw. Additional ‘outtakes’ and an […]
Kristin Laird
June 27, 2011
British Columbia Lottery Corporation believes in second chances and is using a TV campaign made up of faux blooper reels to drive the point home.
The spots, developed by DDB Canada, promote the “Poker Lotto” game that gives players the chance to win instantly at purchase, and again later in a nightly draw.
Additional ‘outtakes’ and an extended blooper reel can be found on Poker Lotto’s YouTube channel.
