Bud Light is sponsoring an extreme sporting event out West, and marked the occasion by trying to kill a participant with gravity. Observe:
This spot was created by Grip Limited. It’s linked to a contest housed on the brand’s Facebook page.
From the YouTube video description:
“To celebrate their first year of sponsoring the Crankworx Whistler freeride mountain bike festival, Bud Light packed one rider’s bag with a Playstation 3, a GoPro Hero 2 and a bunch of other sick swag, and sent him and his bike on an adrenaline-fueled free fall high above the West coast. His payload? It’s up for grabs.”
