It’s both a nod to Sin City (and its film noir forebears) and the good ol’ metric system. Created by JWT Toronto, this short film called Canadian Sin opened the 2013 Canadian Film Festival in Toronto back in March.
Agency: JWT, Toronto, Canada
Art Director/ACD: Jim Wortley
Copywriter/ACD: Colin Winn
Designers/AD: Paul Dike, Craig Markou
Chief creative and integration officer: Brent Choi
Creative chairman: Martin Shewchuk
Production: Industry
Directors: Jonathan Bensimon
Editing: Married to Giants
Post: Alter Ego
Music and sound design: Tom Westin, Dave Sorbara, Grayson Matthews