As the holidays kicked off, Canadian Tire toured across the country decking the halls of children’s hospitals. The retailer provided decorations for nine children’s hospitals in cities like Vancouver, Saskatoon, Montreal, Halifax and St. John’s.
The donation included décor both inside and outside the hospitals, lights and more than 2,000 gifts for young patients. Canadian Tire also captured the initiative on film at the Children’s Hospital of Winnipeg, cutting this two-minute video to show off its #SpreadTheCheer charity campaign. According to the company, it has been viewed 460,000 on Facebook and YouTube since it was uploaded on December 9.