Cascades Tissue Group has launched a new campaign to promote its new look with a green, feel-good vibe.
The work comes from Publicis Montreal and will appear across a standard media mix of TV, point-of-sale, print, web and out-of-home. It all centres around a group of simple positioning statements such as “I am soft,” “I am unique” and “I am green.” The statements also appear on the redesigned packaging.
Suzanne Blanchet, Cascades president and CEO, said in a release that the brand’s message is fairly straight forward: “using Cascades bathroom tissue is a simple, concrete and efficient method to express your ecological and personal values.”
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