Watch This: Coke’s “Wearable Movie”
This latest from Ogilvy & Mather New York continues Coca-Cola‘s innovative blend of social media and experiential marketing. For the “Wearable Movie,” Ogilvy mailed unique T-shirts to fans and employees around the world. They were asked to snap photos of themselves wearing the shirt, which were then combined into a short animated film (created by Psyop).
This story can be found at: http://marketingmag.ca/brands/watch-this-cokes-wearable-movie-81535.
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