Watch This: Coke’s “Wearable Movie”

This latest from Ogilvy & Mather New York continues Coca-Cola‘s innovative blend of social media and experiential marketing. For the “Wearable Movie,” Ogilvy mailed unique T-shirts to fans and employees around the world. They were asked to snap photos of themselves wearing the shirt, which were then combined into a short animated film (created by […]

Jeff Fraser June 19, 2013

This latest from Ogilvy & Mather New York continues Coca-Cola‘s innovative blend of social media and experiential marketing. For the “Wearable Movie,” Ogilvy mailed unique T-shirts to fans and employees around the world. They were asked to snap photos of themselves wearing the shirt, which were then combined into a short animated film (created by Psyop).

The Wearable Movie from The Wearable Movie on Vimeo.