English-speaking readers may not understand the super at the end of the latest Familiprix spot from LG2, but the work is strong enough that the idea shines through to make its point.
This spot first aired Dec. 31 during Bye Bye, Radio-Canada’s popular comedic year-end review. This year’s broadcast was watched by more than 2.6 million Quebecers (1.2 million watched the rerun and this spot on Jan. 1).
