Shot in a stable dressed as a deli, the latest Volkswagen work from Red Urban pushes the Jetta’s price point.
Red Urban says those are real 15-foot Jettas (minus most of its guts) hung from the high-ceilinged sets (you can watch the behind-the-scenes for a bit more on how and where this was done). “Choosing a location was tricky because we wanted the atmosphere to feel intimate, but the size of the vehicles ruled out small shop settings,” said Christina Yu, Red Urban’s executive creative director, in a release.
Agency: Red Urban
Art director: Liam Johnstone
Copywriter: Sarah DiDomenico
Executive creative director: Christina Yu
Account director: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films
Director: Jean-Michel Ravon
Production Designer: Michael Walker
Editorial company: Rooster Post
Editor: Paul Jutras
Post Production: Track and Field
