On Tuesday Dove released a new global video that’s the latest in its long, long line of “Real Beauty” ads (the campaign turned 10 last fall). Shot in five cities around the world, the ad follows the typical feel-good Real Beauty formula: women’s confidence is low, Dove will help improve it. This time, the brand set up two doors labelled “beautiful” and “average,” then talked to consumers about which one they chose to walk through. Take a look.
Watch This: Dove asks women to ‘Choose Beautiful’
Brand's latest Real Beauty stunt is a global effort shot in five cities
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