Here’s an interesting concept: matching audio and images from some bang-around 1970s Team Canada hockey with some fast-paced snowboarding footage. It works surprisingly well throughout the spot’s minute-and-a-half run time.
Under Armour, the athletic apparel brand behind this work, is in that grey area surrounding the official Winter Olympic sponsorships – it’s not an official supplier, and must tread carefully with nationalistic ads that allude to international winter sports. Nike’s in this arena as well. Adidas is the official sponsor in this category.
