From the gravity-defying team that brings their basketball trick shot videos to the YouTube masses comes a new way to showcase their athletic skills… and squirts.
The Dude Perfect crew recently teamed up with Kraft Canada for the Canadian launch of liquid water enhancer Mio to create this “Trick Squirts” video, made specifically for Canada. Never seen someone in a panda suit set off an explosion? Neither had we, until now…
The Dude Perfect team filmed and edited the video, and also distributed it on their own YouTube channel. Their team worked closely with Kraft, Edelman and Taxi to create concepts.
Kraft Canada also previously launched a 30-second TV spot by Taxi 2 as part of the broader Canadian marketing push for the product, as well as in-store materials and OOH sampling. At the time, Kraft Canada senior brand manager Kristi Murl said the food company is targeting male millennials.
