There is a significant PR push afoot today for the launch of Taco Bell Canada‘s newest menu item: a taco wherein the shell is comprised of raw Dorito (Madness!).
It has been available in the U.S. for two years, causing Canadian brand fans no amount of frustration, apparently. Now that it’s coming north (with an accompanying media buy planned), the QSR is making the most vocal social media complainers eat their… well, you’ll see.
Agency: Grip Limited
Art director: Julia Morra
Copywriter: Trevor Gourley
Associate creative partners: Ben Weinberg, Pat Andrews
Account Director: Cheryl Gosling
Social content strategist: Patrick Tomasso
Producer: Liz Crofton
Production house: Data Armada
Editor: Duane Vandermeulen
Music/Sound: Imprint Music
Post Production: Grip Limited
