Enterprise Rent-A-Car has launched its first Canadian advertising campaign in almost eight years with the help of 37 employees from Toronto and Montreal.
The national television campaign from creative agency Cannonball titled, “The Enterprise Way” launched in French last month, but made it’s debut in the English market this week.
It is the first new campaign from the car rental company since it started advertising in Canada in 2004 – 11 years after opening its first Canadian location.
In August, Jim Stoeppler, brand manager at Enterprise told Marketing it was important the company develop its business in Canada and gain critical mass before advertising, a process the company followed in both the U.S. and the U.K. markets.
In all, 37 employees (22 from Toronto and 15 from Montreal) were selected to participate in the television campaign that was shot in the greater Toronto area this summer.
Stoeppler said he hopes this campaign will run “for a very long time. We aren’t ones to change things very often. We do a lot of research, so this should live for a long time.”
PHD Canada handled the media buy.
