Blammo Worldwide has readied another campaign for Fallsview Casino. The first of a series of TV ads will set the tone for the work: humourous, but set outside the casino and away from jubilant poker winners or glamourous craps shooters. The new work focuses on folks “desperately in need of some fun.”
“Instead of the expected imagery of people exalting in a casino victory, this campaign continues to tell the Fallsview story in a completely fresh way,” said Andrew Simon, the agencies chief creative officer, in a release. “We wanted the creative to be as entertaining as the Fallsview experience itself.”
