Toronto’s Henderson Bas Kohn, known primarily for its digital prowess, created this short film for the Muddy York Rugby Football Club to use as a recruiting tool.
From the release:
“Our community has so many stereotypes and perceptions of what defines ‘gay’ that, frankly, many guys just don’t fit into,” says Lino DiNallo, senior copywriter at Henderson Bas Kohn, who also plays for Muddy York RFC and is the team’s director of marketing and media. “Try as we might, we either can’t live up to these expectations, or simply can’t be bothered. Hell, I tried synchronized swimming. It was fun, but I failed miserably. And that’s okay – it was an important part of my journey.”
